Law Firm Website Content Strategy Checklist
Implementation Progress
0 of 40 tasks (0%)
Phase 1: Foundation (Months 1-2)
Include specialized training, continuing education, certifications, and specialized degrees
E.g., 'Successfully handled 200+ personal injury cases', 'Recovered $X million for clients'
Explain complex legal terms and concepts without jargon, aimed at 8th-9th grade reading level
Simple linear timeline showing major steps in each case type
Clear explanation of all fee models used by the firm (hourly, contingency, flat fee)
Clearly state how quickly clients can expect responses (e.g., 'All calls returned within 24 hours')
List all ways clients can communicate (phone, email, text, client portal, etc.)
Gather 5-10 written testimonials from satisfied clients
Create a clear statement of firm values and commitment to clients
Develop clear, compelling statement of firm's unique value to clients
Create document defining voice as 'knowledgeable but accessible'
Establish metrics for time on site, resource downloads, FAQ engagement, etc.
Phase 2: Depth (Months 3-4)
Develop flowcharts or step-by-step visual guides for different case types
Explain key statutes, regulations, and case law in client-friendly language
Comprehensive timeline showing all stages with estimated durations
Explain what clients receive for their investment (expertise, time, resources)
Comprehensive PDFs explaining process, requirements, and tips for each case type
Comprehensive dictionary of legal terminology with simple explanations
Group client testimonials by relevant practice areas for easier reference
Include personal stories about why staff chose legal careers and what motivates them
Rotating display of client testimonials emphasizing communication quality
Create post-consultation surveys, data collection systems, and content suggestion mechanisms
Phase 3: Interaction (Months 5-6)
Create 3-5 detailed case studies per practice area with problem-approach-solution format
E.g., '90% of our clients receive higher settlements than initially offered'
Clickable timeline allowing clients to explore different case stages in detail
Interactive tool to estimate fees based on case type and complexity
Short instructional videos guiding clients through preparation for various proceedings
Comprehensive FAQ system organized by both practice area and stage of proceedings
Record 1-2 minute video testimonials from clients willing to share their experience
Photos, videos, or articles showing the firm's day-to-day operations and culture
Multi-step form showing only relevant fields based on selections
Practice-specific guides, checklists, and information sheets
Set up monthly analytics reviews, quarterly focus groups, FAQ collection, and content audits
Lawyer Reviews Analysis Dashboard
Rating Distribution
Most reviews are highly positive (5-star)
Top Lawyers by Review Count
Lawyer Distribution by City
Most lawyers are concentrated in Johnson City, Kingsport, and Bristol
Reviews Over Time
Key Insights
- Out of 3,445 total reviews, 3,365 contain actual review content.
- The overall sentiment is very positive with 81.8% being 5-star reviews.
- The average rating across all lawyers is 4.37 out of 5.
- Johnson City, Kingsport, and Bristol are the top cities for lawyer presence.
- Lawyers with more reviews tend to have higher average ratings.
- Only 27.7% of reviews receive responses from owners/lawyers.
- Owners respond more frequently to 5-star reviews (29.7%) than to 1-star reviews (18.8%).
- "Recommend," "professional," and "great" are the most common positive terms in reviews.
Service Improvement Recommendations
Website & Marketing
- Highlight attorney expertise and specializations prominently
- Display transparent fee structures and payment options
- Feature client testimonials focusing on communication quality
- Create FAQ sections addressing common process questions
- Showcase case results and success stories (with privacy in mind)
Client Communication
- Establish clear response time expectations (24-48 hours)
- Implement case status updates on a regular schedule
- Use client portals for document sharing and updates
- Train front office staff on client service excellence
- Create detailed onboarding processes for new clients
Review Management
- Respond to all negative reviews within 48 hours
- Offer direct contact options to resolve issues offline
- Thank clients for positive feedback
- Implement post-service surveys to catch issues early
- Create a system to learn from negative feedback
